“It is the oil industry, not its opponents, that deserves the moral high ground. The moral arguments against oil pretend to be progressive but are in fact re-hashes of primitive philosophical doctrines. For example, ‘sustainability’ is a relic of centuries when human beings repeated the same lifestyle over and over–instead of finding better and better ways to do things.”
Imagine you are an advertising executive, and a CEO asks you: “Do you think you can help improve the reputation of my industry?”
You respond, “Sure, what are some ways your industry makes people’s live better?”
He replies, “Well, actually, our product helps people in just about everything they do. This past year, it helped take 4 million newlyweds to their dream destinations for their honeymoons. It helped bring 300 million Americans to their favorite places: yoga studios, soccer games, friends’ houses. It made possible the bulletproof vests that protect 500,000 policemen a year and the fire-resistant jackets that protect 1,000,000 firefighters a year.”
“If you do all that, how could you be unpopular?”
Read more at Master Resource. By Alex Epstein.